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     Issue: October/November 2003

COVER STORY - NEW AIRLINE MODELS

A new way to fly

They took the US and Europe by storm and are becoming more prevalent in Asia-Pacific. New airline models, the most exciting of which are the no-frills carriers, are sprouting in the region, challenging the dominance of the traditional players and testing how far they can go in breaking old norms and thinking. BTN Asia-Pacific examines some of the new models and how they might benefit the regional corporate travel sector.

How to spot them

1. Independent no frills: These one-class carriers offer a basic, flight-only service either through secondary gateways or on head-to-head routes with the majors and regional operators. Examples are Southwest, easyJet, Ryanair, Go Fly, Virgin Blue and AirAsia.

2. No frills subsidiaries of the established airlines: The low-cost airline-within-an-airline model was introduced mostly as a competitive response to other low-cost airlines, but also provides a vehicle for major carriers to drive down their own costs. Examples include KLM’s buzz, bmibaby (British Midland), JAL Express and Delta Air Lines’ Delta Express.

3. Hybrid operators: These are independent or subsidiaries providing a some-frills service (including access to premium facilities and frequent flyer programmes) within a low-cost operating structure. Examples are Australian Airlines, SilkAir, AirOne in Italy, AirTran, Frontier Airlines and JetBlue in the US.

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