Singapore - Consolidation of Rosenbluth International into American Express (AMEX) has started, following the completion of the acquisition on October 7.

These are early days, but it seems the name Rosenbluth may eventually go. A click on rosenbluth.com yields an American Express logo and the words “formerly Rosenbluth International”.

The page said: “American Express and Rosenbluth International are working together to ensure the integration process of our companies is seamless, and that our most important asset, our customers, are not negatively impacted. Until we fully align our organisations, we have included links to both the American Express and Rosenbluth International corporate websites so visitors can easily locate our product and service offerings.”

Rosenbluth has had to battle an existence identity of sorts since the acquisition was announced on July 15. President and chief operating officer, Mr Alex Wasilov, based in Philadelphia, was forced to dispel scepticism in the market – some of it no doubt fuelled by competitors – on its ability to win new accounts and retain existing ones since the merger announcement.

Rosenbluth claimed it had netted more than US$110 million in new business, bringing the total sum earned in new and renewed travel management contracts this year to US$350 million.

Amex, it seems, is going into something good.