Singapore - Visiting London on business has become more convenient with the introduction of The London Business Card, which offers a range of benefits and discounts.

Launched by The Leisure Pass Group and VisitLondon, the card costs £10 (US$18.34) and is on sale at www.londonbusinesscard.com.

According to VisitBritain Singapore’s marketing executive, Ms Lucy Ong, Singapore generates an average 30,000 business visitors to Britain each year, most of whom head for London.

The Leisure Pass Group, sales and marketing manager, Mr Ian Fyfe said: “We are aiming for 30,000 card sales by July this year, selling to conferences and events taking place in London and to those visiting for independent business reasons. We have two supply options – a website for individuals and by working directly with companies for bulk supplies where notable discounts apply according to volume.

Privilleges of the London Business Card include:

Airport lounges – Access to lounges at Heathrow, Gatwick and Stansted at preferential rates

Business services – 30 per cent discount on services and Internet use at Kinko’s, one of the largest providers of business services in London

Airport Express – Online booking of tickets for the Heathrow, Stansted and Gatwick

Express trains through a dedicated website – www.londontravelpass.com

London Black Cabs – Locate the closest available Black Cab in the vicinity using a new service provided by Zingo. A special secret code ensures the taxi picks up the correct person to take them to their preferred destination

Evening entertainment – VIP entry and preferential entry fee to Café de Paris, a membership club

Mobile phones – Up to five days’ free mobile phone rental from Mobile Phone Rental

Meeting rooms – eOffice is offering preferential rates on meeting room hire. For a year’s membership, companies enjoy one month’s free rental of serviced offices, meeting rooms and hot-desking.

Restaurants – Top restaurants Chez Gerard, Bertorelli, and Live Bait offer a three-course set menu for £15 (US$27) and a bottle of champagne for £15, half the normal price

Health clubs – Free day membership at LA Fitness gyms, located throughout London

Theatre tickets – Dedicated line with last-minute availability at standard fees

Retail offers At Hamleys, Waterford and Wedgwood