Turner seeks opportunities in key markets
BY FAITH CHANG
Melbourne – Flight Centre has made its mark as one of Australia's biggest corporate travel agencies by amalgamating its corporate brands, Corporate Traveller and TQ3 - part of the SBT Business Travel Solutions group - to form FCm Travel Solutions for further expansion in Asia and Australasia.
The creation of FCm Travel Solutions is in step with the company's firm sight on expanding its corporate travel business globally, enabling it to license itself in overseas markets.
Managing director, Mr Graham Turner, has plans to move into the Asian market in the next six months, and names Indonesia, Singapore, Japan, Thailand and Malaysia as venture capitals where there are no current business set-ups.
In these markets, Mr Turner is looking at opportunities for joint ventures, acquisitions and the possibility of licensing its FCm Travel Solutions brand.
"FCm is our new global brand. Our existing mainstream Corporate Traveller is now renamed FCm and we will be growing it under this name with a combination of wholly-owned and franchised/licensed operators in countries we don't own operations. For most areas, we see good opportunities but mainly for licensing. India and China are probably the best growth opportunities."
The Australian rebranding is the second in a global rollout. This follows the inception of FCm Travel Solutions in August, borne of a joint venture between Flight Centre and the country's third largest travel agency, China Comfort Travel.
The brand was scheduled to be launched in Hong Kong and South Africa in October, followed by New Zealand and North America in November. However, the Australian operation will be the largest.